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2nd Watch

2nd Watch is an AWS Premier Partner providing managed cloud to enterprises. The company's subject matter experts, software-enabled services and cutting-edge solutions provide companies with tested, proven, and trusted solutions, allowing them to fully leverage the power of the public cloud. 2nd Watch solutions are high performing, robust, increase operational excellence, decrease time to market, accelerate growth and lower risk. Its patent-pending, proprietary tools automate everyday workload management processes for big data analytics, digital marketing, line-of-business and cloud native workloads. 2nd Watch is a new breed of partner which helps enterprises design, deploy and manage cloud solutions and monitors business critical workloads 24x7. 2nd Watch has more than 400 enterprise workloads under its management and more than 75,000 instances in its managed public cloud.


The secret to success when moving to the public cloud is to thoroughly assess your current infrastructure and create a strategy that accelerates your development and AWS cloud migration initiatives without compromising your IT policies, standards, and controls. 2W Professional Services uses AWS Native methodologies to maximize your value from AWS.

  • Cloud Assessment & Roadmap: 2W Professional Services provides Cloud Assessments to identify your organizational requirements for security, functionality, process changes, workload readiness and fit, application rationalization and financial impact. Once the data and requirements are compiled, your Cloud Roadmap will serve as a guide for your journey to the cloud.
  • Architecture Design: Our proven reference architectures for the public cloud ensure that you maintain standards, controls, availability, and performance requirements while also staying within your forecasted spend.
  • Service Catalog Management: Service Catalog Management implements processes for maintenance, procurement, and spend management in a public cloud service catalog.
  • Federated Governance: Federated Governance defines and implements automation that extends your central IT governance policies, standards, and controls to the public cloud.

2W Cloud Migration Services migrates enterprise workloads to the public cloud with little to no refactoring of the application. Whether you require a bulk migration of your enterprise or individual workload migrations, 2nd Watch’s certified AWS experts, methodologies, and tools are the best in the industry, with more than 75,000 instances under management across hundreds of customers.

  • 2W Cloud Factory Migrations (Bulk Migrations): 2W Cloud Factory Services is powered by the industry’s first fully automated bulk-cloud migration technology. Migration Orchestrator automates the end-to-end migration workflow for moving bulks of workloads from the data center to the public cloud. This automated workflow includes extraction, batching, conversion, importing, configuring, launching, and testing.
  • 2W Cloud Workload Migrations: 2nd Watch can migrate any type of workload to the public cloud, including voice, big data, test and dev, eCommerce, line-of-business, and more.
  • Virtual Machine Conversion: 2W Migration Orchestrator automates the conversion of your virtual machine images into public cloud compute and storage resources, eliminating the need for code refactoring.
  • Operational Compliance: 2W Cloud Architecture Design translates your infrastructure security and performance requirements into the AWS architecture and controls.
  • Reliable Schedule: 2W Migration Sequence Plans compresses cloud migration timelines. Our proprietary task sequencing eliminates bottlenecks (such as data replication) and delivers within your schedule and migration windows.
  • Predictable Costs: 2W Cost Optimization uses architecture refinements to both maximize your return on expense and provide an expenditure forecast for ongoing workload operations.
  • Fixed Price: 2W Cloud Migration Services is the only workload migration solution that defines all costs and deliverables up front, to minimize your risk and maximize your return.

2W Managed Cloud is a unique suite of software and services that provides tools, role-based applications, and industry-leading SLAs that serve in the deployment of your enterprise workloads. We ensure adherence to your policies, standards, and controls by providing process automation for governance, procurement, operations, and financial management. Our Managed Cloud suite is powered by our industry leading Enterprise Cloud Studio software platform.

  • AWS Managed Service Partner: 2nd Watch was one of the first AWS partners to be awarded the AWS Managed Service Partners certification. The Managed Service Program is audited by a third-party and 2nd Watch has met AWS’ requirements and possesses deep AWS knowledge in conjunction with the right IT Service Management capabilities to deliver cloud managed services to our customers with our Managed AWS Cloud.
  • 99% Availability: 2W Managed Cloud services is the only solution that allows you to determine your availability based on workload requirements. We lead the industry with zero downtime on our high-availability workloads, and we are the only provider for workloads requiring four nines of availability.
  • Security: 2nd Watch implements highly-secure access and managed firewalls, establishes AWS Identity and Access Management (IAM) controls, leverages multi-factor authentication (MFA), implements private subnets through Virtual Private Cloud (VPC), provides patching, and encrypts data for your workloads. We offer additional services for highly-compliant workloads such as intrusion detection, vulnerability scanning, and log management. 2nd Watch partners with Alert Logic to help ensure your environment’s security.
  • Compliance: Workloads that require HIPAA, SOC2, FEDRAMP, or PCI are secure and complaint in the public cloud.
  • Comprehensive Services: 2W Managed AWS Cloud services offers a range of workload management services, including:
    • Incident Management
    • Change Management
    • Security Management
    • Identity Management
    • Procurement Management
    • Backup and Recovery Management
    • Disaster-Recovery Planning
  • Levels to Fit Your Needs: 2W Managed Cloud has several service levels to best match your workload requirements.
2W Enterprise Cloud Studio: The 2W Enterprise Cloud studio empowers enterprise IT to visually harness the robust features of the AWS cloud. A proprietary platform offered as part of 2nd Watch’s Managed Cloud Services, 2W Enterprise Cloud Studio enables enterprises to deploy their IT infrastructure faster—for less—while maintaining their IT corporate governance standards. This visual cloud platform allows you to easily create, deploy and monitor approved AWS cloud architectures that are flexible and IT compliant—within minutes.
  • 2W Insight: A component of 2W Enterprise Cloud Studio, 2W Insight was designed for Enterprise IT environments. 2W Insight decodes AWS usage and billing to enable users to manage AWS usage in an easy-to-understand, streamlined manner. Leverage 2W Insight —or our complete billing services—to manage your public cloud costs and ensure you are on-time, on-budget and on-plan.

Public cloud is no longer an experiment for enterprise companies – it’s a better way to run a business. Adoption is on the upswing because companies are seeing benefits that positively affect revenues and customers. Companies that complete the transformation to becoming a Digital Business and public cloud-based enterprise will find powerful new ways to interact with and serve customers and gain agility from end-to-end automation that saves money and time, leading to a competitive advantage. 2W Cloud Workload Solutions transform on-premises workloads to digital solutions in the public cloud with next generation products and services.

  • Digital Marketing: The secret to success when shifting your digital marketing efforts to the public cloud is to enable digital operations that drive real-time action plans to better server your customers. The public cloud gives you increased flexibility and agility to quickly respond to changes in the marketplace with less resistance than traditional, on-premises infrastructures. With 2nd Watch’s designed-for-change deploymentsyou can scale marketing sites and webapps to any size, dynamically and pay only for what you use. Digital Marketing Workloads include:
    • Websites & Webhosting
    • Develop & Test
    • eCommerce
    • Content Delivery
  • Business Applications: Ensure corporate governance and system interoperability and minimize downtime by moving your mission critical business applications like Oracle, SAP and Exchange to the public cloud. 2nd Watch’s designed-for-change deployments simplify infrastructure management, increase time-to-market and lower your IT costs so that you can shift your focus from server management to innovating for the future. Business Application Workloads Include:
    • ERP
    • BI & Analytics
    • Websites & Webhosting
    • Business Applications
  • Big Data/HPC/Batch Computing: Eliminate data processing lag time, alleviate resource constraints and manage your structured and unstructured data by moving your batch computing workloads to the public cloud. 2nd Watch’s end-to-end portfolio of cloud computing services platform churns through massive amounts of data quickly and efficiently to help you solve complex business problems with public cloud applications that have high bandwidth, enhanced networking and high compute capabilities.
Leveraging Amazon Redshift, 2nd Watch provides on-demand access to high performance, parallel queries on columnar data. You can provision elastic, managed data warehousing clusters with built-in encryption and perform backups in minutes. Plug in certified BI tools such as MicroStrategy, Jaspersoft, Pentaho, and Tableau to efficiently and cost-effectively analyze all your data.
  • Cloud Native: Our team of certified AWS experts are the best in the industry and use cloud-native products such as AWS CloudFormation templates, Elastic BeanStalk, Accounts and other methodologies to ensure the viability, strength and cost-efficiency of your public cloud workloads.
    • Data Warehouse (Amazon Redshift)
    • Automation
    • Social Media
    • Internet of Things (IoT)

Contact Info

Jeff Aden
EVP, Business Development & Marketing



600 Stewart Street
Seattle, WA
United States


Additional Locations

Liberty Lake Office: 2310 N Molter, Liberty Lake, WA 99019 United States
New York Office: 1350 Ave of the Americas, New York, NY 10019 United States


2W Cloud Workload Solutions
2W Cloud Workload Solutions transform on-premises workloads to digital solutions in the public cloud with next generation products and services.

2W Insight
Designed for the Enterprise, 2W Insight decodes AWS usage & billing, allowing you to manage your AWS billing environment in an easy to understand, streamlined manner.

Case Studies

AWS Case Study - A Premier Media Company
2nd Watch migrated over 300 servers to AWS in only 2 months, shutting down this premier media company’s primary data center, improving performance by 30-40% and operating costs by nearly 40%.

AWS Case Study - Adobe Business Catalyst
2nd Watch migrated Business Catalyst’s three datacenters to the AWS cloud, eliminating the costs associated with managing Adobe’s on-premise infrastructure.

AWS Case Study - Consumer Goods Company
2nd Watch built a highly scalable, elastic and highly available environment for this Fortune 100 Consumer Goods Company’s consumer promotion to accommodate a seamless customer experience

AWS Case Study - Consumer Packaged Goods
2nd Watch assisted this CPG company in deploying a Big Data Splunk solution on AWS to manage the logs and reporting data from its global soda fountains.

AWS Case Study - Crate & Barrel
2nd Watch professional services migrated all 3 Crate and Barrel web and e-commerce properties from a traditional hosting facility to AWS, decommissioning 1 data center and 25 servers, setting the company up for a successful holiday season.

AWS Case Study - CypherWorx
After experiencing slow service from its previous host, 2nd Watch assisted CypherWorx in migrating its customer-facing applications/sites and development projects to AWS. 2nd Watch is also managing the new environment for the company.

AWS Case Study - Diane von Furstenberg
When global luxury lifestyle, DVF, was experiencing unacceptable ap and infrastructure outages, 2nd Watch helped the company plan for and manage migration of its core applications to AWS.

AWS Case Study - Educational Publisher
In order to avoid another datacenter failure from a natural disaster, 2nd Watch configured a hybrid environment for this educational publisher, migrating its 180 public folder database and over 100,000 objects consuming 75GB of data to SharePoint Online.

AWS Case Study - Energy & Utilities Company
This natural gas and electric utilities company leveraged 2nd Watch Professional and Managed Services to migrate and host its communication systems and web applications to AWS.

AWS Case Study - Finance & Insurance Firm
This global F&I firm leveraged the 2nd Watch Risk Modeling solution on AWS to run monthly batch computing jobs using HPC to meet Federal Reserve regulatory requirements.

AWS Case Study - Global 500 Beverage Company
2nd Watch helped the world's largest beverage company migrate its North American consumer-facing websites to AWS in only 2 months and now manages the sites as well.

AWS Case Study - Kent State University
2nd Watch provided an overall Assessment of 140+ of KSU’s applications through an in-depth process of developing, conducting and evaluating a survey of assessment questions. 2nd Watch then provided migration recommendations.

AWS Case Study - Lenovo
Lenovo partnered with 2nd Watch to deliver a hosted and highly available solution based on Stoneware’s Unified Cloud Solution called webNetwork. WebNetwork allows users access to files, applications and reports from any device

AWS Case Study - North Idaho Health Network
2nd Watch helped NIHN migrate all of its data from file shares from its previous physical infrastructure to Microsoft SharePoint Online, transferring 70 GB of data/57,000 objects in only three weeks.

AWS Case Study - Private Healthcare Company
2nd Watch designed a Disaster Recovery solution for this private healthcare company to incorporate its regulatory requirements and maintain the necessary agility and elasticity.

AWS Case Study - Private Mortgage Insurance Company
2nd Watch helped this company lift and shift 175 workloads into AWS to support business goals to increase its financial strength & operational effectiveness.

AWS Case Study - Public Biotech Company
2nd Watch Professional Services helped this life sciences company define its cloud adoption and journey to AWS and provided an application readiness assessment in preparation for migration.

AWS Case Study - Recurring Revenue Company
2nd Watch analyzed and optimized this company’s cost and usage on AWS and took over performance monitoring in order to set up proactive alerts. It also helped standardize and deploy operational tasks, including managing auto tools like Chef & Puppet.

AWS Case Study - Red Lion Hotels
Red Lion Hotels Corporation, a hospitality and leisure company, has experienced an improved customer experience and interaction while incurring 58% savings over the previous deployment model by migrating to AWS at 2nd Watch's recommendation.

AWS Case Study - SCOR Velogica
2nd Watch helped SCOR migrate its Velogica business to AWS to become accredited as a Service Organization Control (SOC) 2 organization and take advantage of AWS' shared security model. 2nd Watch is providing ongoing managing and support of the application

AWS Case Study - Spokane Hoopfest Association
2nd Watch helped the word's largest 3-on-3 basketball tournament move its site to AWS in preparation for thousands of users visiting the site, registering teams, and retrieving tournament brackets daily.

AWS Case Study - Yamaha
2nd Watch Factory Services migrated Yamaha's dev/test and production systems to AWS, saving the company $500K annually. 2nd Watch’s Workload Services is providing ongoing services to Yamaha for data replication, DR/backup and automation.

AWS Case Study - Yamaha
2nd Watch Factory Services migrated Yamaha's dev/test and production systems to AWS, saving the company $500K annually. 2nd Watch’s Workload Services is providing ongoing services to Yamaha for data replication, DR/backup and automation.


ITIL, AWS Global Certified Architects , Microsoft Gold Partner, CISSP, APN Premier Consulting Partner , AWS Certified Solutions Architect, AWS Authorized GovCloud reseller, AWS Reseller Partner, APN Managed Service Provider Competency, APN SharePoint Competency, Exchange Competency


Microsoft SharePoint, Big Data, Life Sciences, Marketing & Commerce, DevOps


Authorized Government Reseller, AWS Channel Reseller, AWS Government Partner Program, AWS Managed Service Program, AWS Marketplace Consulting Partner, AWS Marketplace Seller