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2nd Watch

2nd Watch has been an AWS Premier Partner since 2012, providing managed cloud services to enterprises. The company is a leader in cloud designs, accelerating your deployment cycles and ensuring you can manage your cloud. Our services are tested, proven and trusted solutions that allow you to fully leverage the power of the public cloud with minimal complexity. Whether it is Amazon Redshift, Lambda, Kinesis, Aurora, WorkSpaces or compute and storage, we have the expertise and practical years of experience to ensure your success.

When working together, we are your partner, not just another vendor. We are 100% focused and trained on AWS and are not distracted with other traditional services and technologies. Our team is highly responsive because your success matters to us!

We provide end-to-end solutions for big data analytics, DevOps implementations, digital marketing and cloud-native workloads. We can build your migration factory for migrating thousands of workloads or help you assess your applications for migration. No other company has as much focus on or competencies and expertise in AWS design, deployments and management as 2nd Watch.


The 2nd Watch team will assess your applications for cloud readiness and design DevOps automation, migration factories, and IaaS for your new applications using AWS-native methodologies in order to maximize your value from AWS.

CLOUD READINESS ASSESSMENT: To prepare your organization for a migration to the public cloud, we will identify your requirements for security, functionality, process changes, workload readiness and fit, application rationalization and financial impact. Once the data and requirements are compiled, we will provide you with a Cloud Roadmap which will serve as a guide for your journey to the cloud.

GOVERNANCE & SECURITY: When designing DevOps automation or enterprise line-of-business application, we start by considering governance and security through every step of the development and production cycle. We identify problems or gaps in the beginning and integrate automated compliance and security checks into development, testing and deployment phases to ensure that your data is secure and your central IT governance policies, standards and controls are extended to the public cloud.

CLOUD-NATIVE ARCHITECTURE DESIGN: Our proven reference architectures for the public cloud ensure that you maintain standards, controls, availability, and performance requirements while also staying within your forecasted spend.


With our designs and automation, you can deploy faster, learn more often and modify and scale based on customer demand—as needed—with Continuous Integration/Continuous Deployment (CI/CD).

CLOUD-READY APPLICATIONS: In addition to migrating your workloads and mission critical on-premise applications, we design and deploy new, cloud-ready applications that help you better serve your customers. With 2nd Watch’s tested, proven and trusted cloud deployments, your marketing sites and web apps can scale to any size, dynamically, allowing you to quickly respond to changes in the marketplace, focus on serving your customers and drive preferred business outcomes.

MIGRATION FACTORY: Whether your organization requires a bulk migration or individual workload migrations, 2nd Watch’s Cloud Migration Services migrates enterprise workloads to the public cloud with little to no refactoring of the application. It is the only workload migration solution that compresses migration timelines, eliminates bottlenecks and uses architecture refinements to deliver within your schedule.

  • Mass Migrations: 2W Migration Factory is powered by the industry’s first, fully automated bulk-cloud migration technology. Migration Orchestrator automates the end-to-end migration workflow for moving bulks of workloads from the data center to the public cloud. This automated workflow includes extraction, batching, conversion, importing, configuring, launching and testing.
  • Workload Migrations: 2nd Watch can migrate any type of workload to the public cloud, including voice, big data, test and dev, eCommerce, line-of-business, and more.
  • Virtual Machine Conversion: 2W Migration automates the conversion of your virtual machine images into public cloud compute and storage resources, eliminating the need for code refactoring.

HYPER SCALE APPLICATIONS: Our team of certified, AWS experts are the best in the industry and use cloud-native products such as AWS CloudFormation templates, Elastic BeanStalk, Accounts and other methodologies that ensure the viability, strength and cost-efficiency of your public cloud workloads. 2nd Watch has earned the AWS DevOps Competency for technical proficiency, leadership and proven success in helping customers adopt the latest DevOps principles and technologies.


2W Managed Cloud Services provide tools, role-based applications, and industry-leading SLAs that serve in the deployment of your enterprise workloads. We adhere to your policies, standards, and controls by providing process automation for governance, procurement, operations, and financial management.

CLOUD MANAGEMENT PLATFORM: The 2nd Watch Cloud Management Platform is a cloud-native system that leverages cutting edge software combined with years of cloud experience, which reduces your risk and simplifies what you have to manage. With our automation and technology, we are able to monitor, patch and optimize across thousands of instances, in moments. This reduces risk and increases overall performance.

Our Managed Cloud Services & Platform will give you:

  • Identity Access Management
  • Cloud IaaS Procurement
  • Monitoring & Alerting
  • Service & Incident Management
  • Cloud IaaS Management & Optimization
  • Financial Management

Your Company Will Benefit by:

  • Faster GTM
  • Reducing risk
  • Eliminating cloud sprawl
  • Reducing complexity
  • Reducing wasted resources
  • Increasing agility

LEVELS TO FIT YOUR NEEDS: 2nd Watch offers three levels of Managed Cloud Services through our Cloud Management Platform to reduce the complexity, time demands and risk associated with self-service technology. We provide guided services, professional services, front-line operations and/or programmatic infrastructure. Additional services such as DevOps, Security, Compliance, and database management, are also available.

  • MONITOR: 2nd Watch monitors your AWS environment and alerts you to issues and potential threats so you can manage your Public Cloud with confidence.
  • OPERATE: 2nd Watch monitors and manages your day-to-day Public Cloud operations with the expertise and knowledge you expect from an industry leader.
  • OPTIMIZE: 2nd Watch monitors and manages your day-to-day Public Cloud operations, optimizes performance and costs for comprehensive cloud management services.
  • MANAGED BILLING: 2nd Watch Managed Billing gives you a simplified view into your cloud costs and removes the complexity of analyzing, budgeting tracking, forecasting and invoicing public cloud costs (included in “Optimize” service).

EXPERTISE: As specialists, we have extensive training that enables us to avoid pitfalls and unforeseen “gotchas” that can take you years to learn, can slow you down, cost you money or worse – result in a security breach. This is all we do. We don’t unwrap bubble-wrapped SANs, move racks or worry about the AC running. We focus on automation and management so you can focus on business outcomes.

  • AWS Managed Service Partner: 2nd Watch was among the first audited and approved AWS Managed Service Partners. 2nd Watch software and services exceed AWS’ high bar for standard that includes deep technical understanding, extensive use case and practical application, customer references and certified staff.
  • Original and Current AWS Premier Consulting Partner
  • Amazon Partner Network Competencies: 2nd Watch has demonstrated technical proficiency and proven customer success in specialized solution areas & obtained the following APN Competencies:
    • DevOps Competency
    • Big Data Competency
    • Marketing & Commerce Competency
    • Life Sciences Competency
    • Microsoft SharePoint Competency
  • AWS Certified: 2nd Watch has 100% certified engineers & architects with the following levels:
    • AWS Solutions Architect - Professional
    • Developer - Associate
    • SysOps - Associate
    • DevOps Engineer - Professional
  • Proven & Trusted
    • 100s of 2nd Watch Customers
    • 100,000+ AWS EC2 Instances managed monthly
    • 61MM Rows of AWS cost data managed monthly
    • 135,000+ AWS EBS volumes managed monthly
    • 1,000+ Successful projects

DEVOPS: 2nd Watch has proven success in helping customers adopt the latest DevOps principles and technologies. We provide detailed assessments of your applications and workloads, a framework for transitioning software development into a DevOps organization, methodologies for high-level and detailed infrastructure design, engineering and implementation support, and training and managed services - all based on AWS best practices.

  • Security: 2nd Watch implements highly-secure access and managed firewalls, establishes AWS Identity and Access Management (IAM) controls, leverages multi-factor authentication (MFA), implements private subnets through Virtual Private Cloud (VPC), provides patching, and encrypts data for your workloads. We offer additional services for highly-compliant workloads such as intrusion detection, vulnerability scanning, and log management. 2nd Watch partners with Alert Logic to help ensure your environment’s security.
  • Compliance: Workloads that require HIPAA, SOC2, FEDRAMP, or PCI are secure and complaint in the public cloud.
  • 99% Availability: 2W Managed Cloud is the only solution that allows you to determine your availability based on workload requirements. We lead the industry with zero downtime on our high-availability workloads, and we are the only provider for workloads requiring four nines of availability.

Contact Info

Jeff Aden
EVP, Business Development & Marketing


600 Stewart Street
Seattle, WA
United States

Additional Locations

Liberty Lake Office: 2310 N Molter, Liberty Lake, WA 99019 United States
New York Office: 1350 Ave of the Americas, New York, NY 10019 United States


2W Cloud Workload Solutions
2W Cloud Workload Solutions transform on-premises workloads to digital solutions in the public cloud with next generation products and services.

2W Insight
Designed for the Enterprise, 2W Insight decodes AWS usage & billing, allowing you to manage your AWS billing environment in an easy to understand, streamlined manner.

Case Studies

AWS Case Study - A Premier Media Company
2nd Watch migrated over 300 servers to AWS in only 2 months, shutting down this premier media company’s primary data center, improving performance by 30-40% and operating costs by nearly 40%.

AWS Case Study - Adobe Business Catalyst
2nd Watch migrated Business Catalyst’s three datacenters to the AWS cloud, eliminating the costs associated with managing Adobe’s on-premise infrastructure.

AWS Case Study - Consumer Goods Company
2nd Watch built a highly scalable, elastic and highly available environment for this Fortune 100 Consumer Goods Company’s consumer promotion to accommodate a seamless customer experience

AWS Case Study - Consumer Packaged Goods
2nd Watch assisted this CPG company in deploying a Big Data Splunk solution on AWS to manage the logs and reporting data from its global soda fountains.

AWS Case Study - Crate & Barrel
2nd Watch professional services migrated all 3 Crate and Barrel web and e-commerce properties from a traditional hosting facility to AWS, decommissioning 1 data center and 25 servers, setting the company up for a successful holiday season.

AWS Case Study - CypherWorx
After experiencing slow service from its previous host, 2nd Watch assisted CypherWorx in migrating its customer-facing applications/sites and development projects to AWS. 2nd Watch is also managing the new environment for the company.

AWS Case Study - Diane von Furstenberg
When global luxury lifestyle, DVF, was experiencing unacceptable ap and infrastructure outages, 2nd Watch helped the company plan for and manage migration of its core applications to AWS.

AWS Case Study - Educational Publisher
In order to avoid another datacenter failure from a natural disaster, 2nd Watch configured a hybrid environment for this educational publisher, migrating its 180 public folder database and over 100,000 objects consuming 75GB of data to SharePoint Online.

AWS Case Study - Energy & Utilities Company
This natural gas and electric utilities company leveraged 2nd Watch Professional and Managed Services to migrate and host its communication systems and web applications to AWS.

AWS Case Study - Finance & Insurance Firm
This global F&I firm leveraged the 2nd Watch Risk Modeling solution on AWS to run monthly batch computing jobs using HPC to meet Federal Reserve regulatory requirements.

AWS Case Study - Global 500 Beverage Company
2nd Watch helped the world's largest beverage company migrate its North American consumer-facing websites to AWS in only 2 months and now manages the sites as well.

AWS Case Study - Kent State University
2nd Watch provided an overall Assessment of 140+ of KSU’s applications through an in-depth process of developing, conducting and evaluating a survey of assessment questions. 2nd Watch then provided migration recommendations.

AWS Case Study - Lenovo
Lenovo partnered with 2nd Watch to deliver a hosted and highly available solution based on Stoneware’s Unified Cloud Solution called webNetwork. WebNetwork allows users access to files, applications and reports from any device

AWS Case Study - North Idaho Health Network
2nd Watch helped NIHN migrate all of its data from file shares from its previous physical infrastructure to Microsoft SharePoint Online, transferring 70 GB of data/57,000 objects in only three weeks.

AWS Case Study - Private Healthcare Company
2nd Watch designed a Disaster Recovery solution for this private healthcare company to incorporate its regulatory requirements and maintain the necessary agility and elasticity.

AWS Case Study - Private Mortgage Insurance Company
2nd Watch helped this company lift and shift 175 workloads into AWS to support business goals to increase its financial strength & operational effectiveness.

AWS Case Study - Public Biotech Company
2nd Watch Professional Services helped this life sciences company define its cloud adoption and journey to AWS and provided an application readiness assessment in preparation for migration.

AWS Case Study - Recurring Revenue Company
2nd Watch analyzed and optimized this company’s cost and usage on AWS and took over performance monitoring in order to set up proactive alerts. It also helped standardize and deploy operational tasks, including managing auto tools like Chef & Puppet.

AWS Case Study - Red Lion Hotels
Red Lion Hotels Corporation, a hospitality and leisure company, has experienced an improved customer experience and interaction while incurring 58% savings over the previous deployment model by migrating to AWS at 2nd Watch's recommendation.

AWS Case Study - SCOR Velogica
2nd Watch helped SCOR migrate its Velogica business to AWS to become accredited as a Service Organization Control (SOC) 2 organization and take advantage of AWS' shared security model. 2nd Watch is providing ongoing managing and support of the application

AWS Case Study - Spokane Hoopfest Association
2nd Watch helped the word's largest 3-on-3 basketball tournament move its site to AWS in preparation for thousands of users visiting the site, registering teams, and retrieving tournament brackets daily.

AWS Case Study - Yamaha
2nd Watch Factory Services migrated Yamaha's dev/test and production systems to AWS, saving the company $500K annually. 2nd Watch’s Workload Services is providing ongoing services to Yamaha for data replication, DR/backup and automation.

AWS Case Study - Yamaha
2nd Watch Factory Services migrated Yamaha's dev/test and production systems to AWS, saving the company $500K annually. 2nd Watch’s Workload Services is providing ongoing services to Yamaha for data replication, DR/backup and automation.


ITIL, AWS Global Certified Architects , Microsoft Gold Partner, CISSP, APN Premier Consulting Partner , AWS Certified Solutions Architect, AWS Authorized GovCloud reseller, AWS Reseller Partner, APN Managed Service Provider Competency, APN SharePoint Competency, Exchange Competency


Microsoft SharePoint, Big Data, Life Sciences, Marketing & Commerce, DevOps, Migration


Authorized Government Reseller, AWS Channel Reseller, AWS Government Partner Program, AWS Managed Service Program, AWS Marketplace Consulting Partner, AWS Marketplace Seller